The event, broadcast live last Thursday at Universal Studios in Hollywood as part of the second anniversary of GE's Ecomagination initiative, consisted of an hour-long moderated discussion between GE Chairman and CEO Jeff Immelt and California Governor Arnold Schwarzenegger. As the two discussed environmental issues and how they are addressed by both business and government, video of their conversation was streamed to banner ads on AOL, Yahoo and MSN.
30 May 2007
Live Streaming Governorator
General Electric teamed up with PointRoll and Akamai to raise the bar to provide live streaming video directly to banner ads running on several major portals.
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